Daily Coffee & Startup Fundraising | A comprehensive guide to starting up and raising funds in India by Sarthak Ahuja (Author)
A comprehensive guide to starting up and raising funds in India.
Starting up is never easy, and the lack of awareness of what’s needed to start up right makes the process even harder.
Sarthak Ahuja operates from the unique vantage point of an Investment Banker helping startups raise capital, a Chartered Accountant helping them get their finances and compliances in order, and as a business advisor helping them kick off right. Working in proximity to both founders and investors, he understands intimately where founders struggle and how investors perceive new businesses. He brings both these perspectives masterfully in this book.
Daily Coffee & Startup Fundraising identifies the hurdles Indian startups encounter early in their journeys, and offers solutions that would help them not only become attractive investment options but also lay the foundation for long-term success.
Bonus: The book includes:
- A curated list of 193 investors - venture capital funds, accelerators, incubators, and angel syndicates of India
- Pitch deck format and detailed guide to building one
- A detailed guide to building a financial model
- Complete term sheet broken down with suggestions
- About Sarthak Ahuja:
Sarthak Ahuja is a Chartered Accountant with over a decade of experience in startup advisory. He is a Gold Medalist for All Round Excellence from the Indian School of Business and was also the youngest Indian to have completed 4 degrees in CA, CS, CMA, and BFIA, all by the age of 23.
As an Investment Banker, he’s worked with companies in SaaS, eCommerce, and D2C spaces, in industries such as Web3, FinTech, EdTech, Gaming, Healthcare, and F&B, among others.
Daily Coffee & Startup Fundraising: A Guide for Indian Entrepreneurs
Sarthak Ahuja's "Daily Coffee & Startup Fundraising" offers a comprehensive guide for aspiring and current entrepreneurs navigating the complex world of startups and fundraising in India. This book aims to demystify the process, providing practical advice and insights to help entrepreneurs succeed. Let's delve into what this book offers and why it might be a valuable resource for your startup journey.
From Idea to Execution: Building Your Startup Foundation
The book covers the essential stages of building a startup, from ideation and validation to building a strong team and developing a solid business plan. It emphasizes the importance of understanding the Indian market and tailoring your approach accordingly. Ahuja provides practical frameworks and tools to help you define your value proposition, identify your target audience, and develop a sustainable business model. The book also touches upon the legal aspects of starting a business in India, offering valuable information on company registration, compliance, and intellectual property protection.
Decoding Fundraising: A Step-by-Step Approach
Fundraising is a critical aspect of any startup's journey, and "Daily Coffee & Startup Fundraising" dedicates a significant portion to this topic. Ahuja breaks down the fundraising process into manageable steps, explaining the different funding options available in India, from bootstrapping and angel investors to venture capital and private equity. The book provides detailed guidance on preparing a compelling pitch deck, approaching investors, negotiating term sheets, and closing deals. It also highlights the importance of building relationships with investors and understanding their investment criteria.
Navigating the Indian Startup Ecosystem
The book offers valuable insights into the unique challenges and opportunities of the Indian startup ecosystem. Ahuja discusses the various government initiatives and programs available to support startups in India, as well as the role of incubators, accelerators, and industry associations. He also emphasizes the importance of networking and building connections within the startup community.
Practical Advice and Real-World Examples
One of the strengths of "Daily Coffee & Startup Fundraising" is its practical approach. Ahuja doesn't just provide theoretical information; he also shares real-world examples and case studies of successful Indian startups. This helps readers understand how the concepts discussed in the book apply in practice. The book also includes actionable tips and checklists that entrepreneurs can use to guide their journey.
Addressing Common Challenges and Pitfalls
Starting and running a startup is not without its challenges. Ahuja addresses many of the common pitfalls that entrepreneurs face, such as managing cash flow, dealing with competition, and scaling the business. He also provides advice on how to overcome these challenges and build a resilient and sustainable startup.
A Valuable Resource for Indian Entrepreneurs
"Daily Coffee & Startup Fundraising" is a valuable resource for anyone looking to start or grow a business in India. Whether you're a first-time entrepreneur or an experienced business owner, this book offers practical advice, insightful perspectives, and real-world examples to help you succeed. It's a comprehensive guide that covers all the essential aspects of building a startup and raising funds in the Indian context.
Conclusion: Your Guide to Startup Success
Starting a business is a challenging but rewarding journey. "Daily Coffee & Startup Fundraising" can serve as your trusted companion, providing the knowledge and guidance you need to navigate the complexities of the Indian startup ecosystem. From ideation to fundraising and beyond, this book offers a practical roadmap to help you turn your startup dreams into reality. If you're serious about building a successful business in India, this book is definitely worth a read.
DISCLAIMER
This book review reflects the personal opinions and interpretations of the reviewer. It is intended to provide an honest and insightful assessment of the book and may not necessarily reflect the views of all readers
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